PPC & Google Ads
High-intent paid search & profitable conversion campaigns
Capture buyers at the exact moment of commercial intent. We build, manage, and optimize Google Search, Performance Max, and YouTube Ads campaigns with negative keyword guardrails and high-converting landing page pairs.
Start your ppc & google ads projectWhat we focus on
- Granular single-keyword ad groups (SKAGs) and intent segmentation
- Aggressive negative keyword lists preventing budget leakage
- A/B multivariate ad copy testing and custom extension assets
- Offline conversion import syncing directly with your CRM
You receive
- Turnkey Google Ads account architecture and tracking setup
- Custom landing page conversion copy and creative assets
- Weekly bid adjustments and search term optimization
- Live Data Studio dashboard tracking CAC, ROAS, and conversions
yourbrand.com/demo
Cut Reporting Time by 80% — Book a Demo
Automated dashboards for ops teams. Setup in 3 minutes. No credit card.
CTR
8.4%
+2.1
CPC
$1.12
−38%
Conv. rate
12.6%
+4.3
PPC & Google Ads
Google Ads that pay for themselves.
PPC puts your business in front of buyers at the exact moment they search. We build and manage Google Search, Performance Max, Shopping and YouTube campaigns with tight keyword structures, negative keyword lists and ad copy written to match search intent.
Every campaign is tied to real conversions through enhanced conversion tracking, so bidding optimises for leads and revenue rather than cheap clicks. You see cost per acquisition and return on ad spend in a weekly report.
Account structure
Clean campaigns and ad groups built around intent, with match types that control wasted spend.
Ads and landing pages
Responsive search ads and matching landing pages that improve Quality Score and conversion rate.
Bid and budget control
Smart bidding guided by accurate conversion data, reviewed and adjusted every week.
Marketing + sales, one pipeline
Marketing that fills your sales pipeline.
Visitors
SEO · Google Ads · Meta · LinkedIn
48,200
Leads
Landing pages · CRO · lead magnets
3,860
8.0% convert
Marketing qualified
Lead scoring · email nurture · content
1,240
32% qualify
Sales qualified
CRM sync · speed-to-lead alerts
410
33% accepted
Closed won
Retargeting · case studies · sales decks
96
23% win rate
Example 90-day pipeline for a B2B SaaS client
Clicks don't pay salaries. We track every campaign all the way into your CRM, so your sales team gets qualified conversations and you can see which channel produced each closed deal.
- Every lead synced to HubSpot, Salesforce or Zoho in real time
- Lead scoring, so sales calls the hottest prospects first
- Instant alerts when a high-intent lead books or replies
- Revenue reported per channel, not per click
How we work
Watch growth compound.
01 · Week 1
Growth Audit & Tracking Sanity
Complete audit of current ad spend, keyword rankings, funnel leaks, and server-side tracking integrity to establish accurate baseline data.
02 · Weeks 2-3
Creative & Channel Sprints
Rapid production of high-converting ad creative assets, landing page variants, and technical SEO architecture implementations.
03 · Weeks 4-6
Multivariate Testing & Optimization
Daily bid management, negative keyword pruning, creative iteration, and A/B testing to identify winning scalable campaigns.
04 · Continuous
Scaling & Retention Compounding
Aggressively scale ad budgets on proven winning angles while compounding organic search traffic and customer lifetime value.
Sales pipeline
Watch a lead turn into revenue.
Sample Q3 pipeline · all channels
Northwind Retail: Booked a demo from a search ad
Northwind Retail
Google Ads
$24,000
Brightline Health
Organic search
$12,000
Kova Logistics
LinkedIn Ads
$8,500
Mapleleaf Foods
Meta Ads
$6,200
Orbit Finance
Google Ads
$21,000
Tandem Studio
Referral
$9,800
$186k
Pipeline value
23%
Win rate
21 days
Avg. sales cycle
−41%
Cost per SQL
Our stack
Everything connected.
One measurement-first stack, wired together, so every dollar of spend is tracked, tested and attributed back to revenue.
- Analytics & Tracking· 5 tools
- Paid Ad Channels· 4 tools
- SEO & Intelligence· 5 tools
- Testing & Creative· 4 tools
stack
FAQ
Ask us anything.
Straight answers from our growth strategists. Tap a question to see the reply.
Ready to grow your next quarter?
Start with a free growth audit. Our strategists review your funnel and send back a prioritised plan within 4 business hours of your call.
Claim your free auditYour audit includes
- Tracking & attribution health check
- Keyword gap vs. top 3 competitors
- Ad account waste review
- Five quick CRO wins for your funnel
Free · No commitment · 45-minute call