Performance Marketing
Omnichannel customer acquisition across Meta, LinkedIn & TikTok
Scale profitably beyond search. We design full-funnel paid social campaigns on Meta, LinkedIn, and TikTok that generate qualified leads for B2B enterprises and rapid e-commerce sales velocity.
Start your performance marketing projectWhat we focus on
- Multi-tiered funnel architecture (Cold Prospecting, Retargeting, Retention)
- Rapid creative fatigue mitigation with 10+ new ad variations weekly
- Server-side Conversions API (CAPI) implementation bypassing iOS tracking limits
- Detailed cohort analysis measuring Customer Lifetime Value (LTV:CAC)
You receive
- Complete ad creatives suite (Static, Motion Graphics, UGC Video)
- Audience persona testing matrix and lookalike seed strategies
- Custom UTM tracking taxonomy and multi-touch attribution models
- Weekly executive performance reports and sprint strategy calls
Blended ROAS · last 30 days
4.8x
Performance marketing
Performance marketing measured in revenue.
Performance marketing means paying for results, not reach. We plan and run paid social campaigns on Meta (Facebook and Instagram), LinkedIn and TikTok, covering prospecting, retargeting and retention, for both B2B lead generation and e-commerce sales.
Creative is the biggest lever in paid social, so we test new hooks, formats and offers every week, kill what doesn't work and scale what does, with budgets guided by blended CAC and ROAS.
Full-funnel campaigns
Awareness, consideration and conversion campaigns that work together instead of competing.
Weekly creative testing
Structured tests on hooks, visuals and offers to find winning ads faster.
Profit-first scaling
Budget moves based on contribution margin and CAC, not platform-reported vanity metrics.
Marketing + sales, one pipeline
Marketing that fills your sales pipeline.
Visitors
SEO · Google Ads · Meta · LinkedIn
48,200
Leads
Landing pages · CRO · lead magnets
3,860
8.0% convert
Marketing qualified
Lead scoring · email nurture · content
1,240
32% qualify
Sales qualified
CRM sync · speed-to-lead alerts
410
33% accepted
Closed won
Retargeting · case studies · sales decks
96
23% win rate
Example 90-day pipeline for a B2B SaaS client
Clicks don't pay salaries. We track every campaign all the way into your CRM, so your sales team gets qualified conversations and you can see which channel produced each closed deal.
- Every lead synced to HubSpot, Salesforce or Zoho in real time
- Lead scoring, so sales calls the hottest prospects first
- Instant alerts when a high-intent lead books or replies
- Revenue reported per channel, not per click
How we work
Watch growth compound.
01 · Week 1
Growth Audit & Tracking Sanity
Complete audit of current ad spend, keyword rankings, funnel leaks, and server-side tracking integrity to establish accurate baseline data.
02 · Weeks 2-3
Creative & Channel Sprints
Rapid production of high-converting ad creative assets, landing page variants, and technical SEO architecture implementations.
03 · Weeks 4-6
Multivariate Testing & Optimization
Daily bid management, negative keyword pruning, creative iteration, and A/B testing to identify winning scalable campaigns.
04 · Continuous
Scaling & Retention Compounding
Aggressively scale ad budgets on proven winning angles while compounding organic search traffic and customer lifetime value.
Sales pipeline
Watch a lead turn into revenue.
Sample Q3 pipeline · all channels
Northwind Retail: Booked a demo from a search ad
Northwind Retail
Google Ads
$24,000
Brightline Health
Organic search
$12,000
Kova Logistics
LinkedIn Ads
$8,500
Mapleleaf Foods
Meta Ads
$6,200
Orbit Finance
Google Ads
$21,000
Tandem Studio
Referral
$9,800
$186k
Pipeline value
23%
Win rate
21 days
Avg. sales cycle
−41%
Cost per SQL
Our stack
Everything connected.
One measurement-first stack, wired together, so every dollar of spend is tracked, tested and attributed back to revenue.
- Analytics & Tracking· 5 tools
- Paid Ad Channels· 4 tools
- SEO & Intelligence· 5 tools
- Testing & Creative· 4 tools
stack
FAQ
Ask us anything.
Straight answers from our growth strategists. Tap a question to see the reply.
Ready to grow your next quarter?
Start with a free growth audit. Our strategists review your funnel and send back a prioritised plan within 4 business hours of your call.
Claim your free auditYour audit includes
- Tracking & attribution health check
- Keyword gap vs. top 3 competitors
- Ad account waste review
- Five quick CRO wins for your funnel
Free · No commitment · 45-minute call